In 2020, Microsoft partnered with our studio to embark on a visual journey exploring core themes such as Trust, Sustainability, and Empowerment. Our challenge was to capture the essence of these powerful concepts through illustrations that seamlessly integrated with Microsoft’s Fluent design system.

We embraced a “less is more” approach, crafting minimal yet impactful visuals. By leveraging the vibrant acrylic glass shader within the Fluent design language, we infused each illustration with a unique personality, reflecting the distinct character of each theme. Color played a pivotal role, adding depth and emotion to the imagery.

This collaboration allowed us to push the boundaries of visual storytelling, translating abstract ideas into compelling visuals that resonate with Microsoft’s brand identity and connect with their audience on a deeper level.

Client – Microsoft
Creative Director from MS – Nando Costa
Design and Production – Opalola