Motion Graphics

Intro

We were thrilled to collaborate with Microsoft on this exciting project to tease the launch of Windows 11. Building on a previous illustration we crafted for their branding, we reimagined the artwork to subtly hint at the upcoming announcement.

Concept

By strategically incorporating the number “11” within the caustics and shadows of the image, we created an air of mystery and anticipation surrounding the event. This understated approach effectively piqued curiosity and generated buzz around what Microsoft had in store.

The final result was a captivating visual that successfully captured the essence of the new operating system while leaving just enough to the imagination.

Credits

Client – Microsoft
Design and Production – Opalola
Agency – Central Planning
Microsoft Creative Director – Chris Ashworth
Microsoft Producer – Jana Huskey
Microsoft Designers – Kewi Bedoyan, JJ Miller