We partnered with Somei Sun to bring to life the inner power of IQOO in a captivating logo animation. Inspired by the brand’s focus on gaming performance, we explored the concept of a “Monster Inside.”

Visualizing this raw power, the animation features the iconic IQOO logo dynamically expanding and shifting, revealing the fierce energy contained within. The 3D logo takes center stage against a purposefully dark background, keeping the focus on the transformation and creating a visually minimal yet impactful experience.

This project embodies the essence of IQOO – a brand that pushes boundaries and unleashes the gaming beast within its users.

Client:VIVO
Project Ｍanager: MUTA
Planning & Creative Director: SOMEI DESIGN
Sound Design: 大囍
Design and Production: Opalola