Motion Graphics

Intro

We were thrilled to collaborate with AKQA on a groundbreaking project for Birkenstock, celebrating their remarkable 250-year journey. Tasked with creating an introductory video for an immersive online experience, we embarked on a mission to seamlessly blend the physical and digital worlds.
We are incredibly proud to have been a part of this project, helping Birkenstock commemorate their extraordinary legacy and unwavering dedication to comfort and craftsmanship.

Concept

Our concept centered around the idea of a book, its pages slicing through time, symbolizing Birkenstock’s rich history and unwavering commitment to quality. The video takes viewers on a captivating journey, transitioning from the tangible feel of paper to the boundless realm of digital exploration.

To further enhance the experience, we developed an alternative version of the video, interweaving the book shots with mesmerizing visuals of cork transforming into Birkenstock’s iconic sole. This fusion of natural elements and innovative design perfectly captures the essence of the brand.

Credits

Client – Birkenstock
Design and Production – Opalola
Agency – AKQA
Houdini Help – Tiago Andrade